One thing I see business owners do over and over again is to cover their website with the words we, I, and us.
Now, as a business owner you’re probably proud of what your company does, it’s natural, you can’t help yourself. If you have a product or service that you believe it, you just want to tell the world how good it is and quite rightly so.
The thing is, that’s all about you.
It’s like going for a first date with someone, and all they do is talk about is themselves. Now, at some point, you will want to know more about your date, but when you first meet, if it’s all one way, there probably won’t be a second one.
What customers really need when they land on your website is to feel that you are interested in them and solving their problem. They typed their problem into Google, so that’s what they want an answer to.
They need to feel empathy and that you really understand them and their needs. So that’s what you need to talk about. Them and their problem.
Here’s what you need to do. Take a look at your website, your home page or one of your landing pages. If you’ve ‘wee’d’ all over it, you need to mop it up fast and change we for you. Look at re-writing the page so it talks about your customer and their problem, not just about you and how good you are.
An example. ‘We are a great, award-winning agency, we have a fantastic team, we have worked with some prestigious clients. Change that to, ‘Are you looking for a website to promote your business, you need help to achieve your business goals, our company can help you. We’ve built websites for some prestigious organisations, so imagine what we can do for your business.
You will get better results, more leads and more conversions. Never forget, it’s all about your customer, it’s not about you.