by Neil Hickson | 1 18 January, 2021 | content marketing, copywriting, marketing strategy, website
One thing I see business owners do over and over again is to cover their website with the words we, I, and us. Now, as a business owner you’re probably proud of what your company does, it’s natural, you can’t help yourself. If you have a product or service that you...
by Neil Hickson | 1 21 May, 2020 | copywriting
You wouldn’t make a movie like this! Why do it with your website? Imagine a movie set, a professional film crew. The director shouts ‘shoot,’ and the actors stand there motionless. After an uncomfortable pause, the lead turns to the director and asks, “what do...
by Neil Hickson | 1 2 November, 2019 | copywriting, marketing strategy
Sell the hole, not the drill bit Benefits are the most powerful way of selling online Humans are generally nice. Most are friendly, many generous. But when it comes to buying things, people want to know ‘What’s in it for me?’ To sell with words, you need to make good...
by Neil Hickson | 1 2 November, 2019 | content marketing, copywriting, marketing strategy
If you don’t like selling, try marketing I don’t like it, I always seem to be talking about selling these days. I was the most un-salesperson you could ever meet. The thought of trying to ‘flog’ something to people when they didn’t really want it used to make me...
by Neil Hickson | 1 16 October, 2019 | copywriting, marketing strategy, website
Your website should earn you money. If it doesn’t, we can fix it. Does your website work? And when I say ‘work,’ I don’t mean do the menu’s function or do all the pages load fast. Or ‘does it look pretty or professional?’ I mean does it work for your business?...