by Neil Hickson | 1 7 March, 2022 | content marketing, Social Media
I’ve proven to myself over and over that video content on social media channels gets more engagement than still images or plain graphics. Here is a small selection of social media graphics that I wrote and edited in January and February 2022 for Instagram and...
by Neil Hickson | 1 18 January, 2021 | content marketing, copywriting, marketing strategy, website
One thing I see business owners do over and over again is to cover their website with the words we, I, and us. Now, as a business owner you’re probably proud of what your company does, it’s natural, you can’t help yourself. If you have a product or service that you...
by Neil Hickson | 1 2 December, 2020 | content marketing, marketing strategy, Video
There is little point in writing content for a blog post, podcast or video if your audience won’t be interested in the subject. The way to being a success is to be useful and provide something that people want. Quite often they want the answers to questions that...
by Neil Hickson | 1 10 June, 2020 | content marketing, marketing strategy
From the other side of an open-plan office, I could hear the frustration in her voice. She explained to her colleague that this blog post had taken up most of the morning, and there was no end in sight yet. I had to see what she was doing. “Angela, what are you...
by Neil Hickson | 1 2 November, 2019 | content marketing, copywriting, marketing strategy
If you don’t like selling, try marketing I don’t like it, I always seem to be talking about selling these days. I was the most un-salesperson you could ever meet. The thought of trying to ‘flog’ something to people when they didn’t really want it used to make me...
by Neil Hickson | 1 4 September, 2019 | content marketing, marketing strategy
The best marketing strategy Life, and therefore business, is a gamble. Getting it right, developing the right product, coming up with the perfect solution, that’s what many of us in business try to achieve. Often, when we come up with a new idea for a product or...