by Neil Hickson | 1 18 January, 2021 | content marketing, copywriting, marketing strategy, website
One thing I see business owners do over and over again is to cover their website with the words we, I, and us. Now, as a business owner you’re probably proud of what your company does, it’s natural, you can’t help yourself. If you have a product or service that you...
by Neil Hickson | 1 4 April, 2020 | eCommerce, marketing strategy, website
Setting up an online store has suddenly become a logical step for many businesses suffering in lockdown. If you have a WordPress based website, Barn2’s Multiple Product Page plugin can have you up and running very quickly. Lots of food businesses are now...
by Neil Hickson | 1 16 October, 2019 | copywriting, marketing strategy, website
Your website should earn you money. If it doesn’t, we can fix it. Does your website work? And when I say ‘work,’ I don’t mean do the menu’s function or do all the pages load fast. Or ‘does it look pretty or professional?’ I mean does it work for your business?...
by Neil Hickson | 1 1 September, 2019 | content marketing, Essay, website
How often should you update your website? Q1. When did you last visit your own website? Yesterday, last week, last month; or has it been so long you can’t even remember? Q2. When did you last change something in your business? When did you take on a new...