Your website should earn you money. If it doesn’t, we can fix it.
Does your website work? And when I say ‘work,’ I don’t mean do the menu’s function or do all the pages load fast. Or ‘does it look pretty or professional?’
I mean does it work for your business? Does it get you leads or earn you money? If it doesn’t, why did you build it?
All the investments you make in your business should earn you money, a ‘return on your investment (ROI).
Have you heard anyone say any of the following?
- “We have a website, but we don’t know if it gets us any customers.”
- “Our website is way out of date, we just don’t do the things we say we do on there any more.”
- “We don’t know how to log onto the site to change things.”
- “We haven’t got a clue about how many people look at our website.”
I’ve heard all of those statements and they make me confused. Those problems all need fixing.
If your website doesn’t accurately reflect your business, or actively sell your product or service, you’ve wasted your time or your money setting it up. And, you’re continually leaving money on the table.
A website should be like any other piece of kit that you use for your business, like a van, a significant power tool, or a computer; it should be earning you money.
It’s not your fault your website doesn’t earn you anything.
Well, not entirely. You know your business, and hopefully, you know your customers. You can talk all day long about the work you do and how good you are at it. You can list your strengths and your competitors’ weaknesses. But, can you explain this to a potential customer in words, on a screen?
Can you honestly say that you know how to sell your product or service on a website? And, can you convince a complete stranger who doesn’t know or care anything about you?
Learn this if nothing else; nobody cares about you! Not in the beginning anyway. Harsh, I know, but you’re just pixels on a screen to a viewer.
People want a solution to their problem. They just want an answer or a ‘thing’ that helps them.
So, what can be done?
It all starts out with goals. What do you want your website to achieve? And the answers have to be really specific. Focused. Sharp.
You really need to drill down on who you are trying to help and what you want that person to do when they have visited your website.
That’s where I come in. My job is copywriting, the art of selling through persuasive writing. Copywriting is a craft, something I’ve been taught, learned and practised. You can be a wonderful salesperson when you get in front of a potential customer, but can you do it online with just words?
If you’re not getting leads or enquires from your website, it isn’t working. Talking to a copywriter is the best place to start.
Invest in your website today and make it an integral part of your business ‘machine,’ driving increased revenue.
Don’t just leave your website in suspended animation somewhere in cyberspace. Get your website to work for you, it’s what it’s for.
