General copywriting

People rarely read websites thoroughly. Think about it, how long do you spend reading a website? So copy for websites must be quick and easy to read. 

‘Bite size’ chunks, easily digested, precisely packaged and well signposted. But, of course, you need to write web copy to achieve an objective.

Most types of copywriting sell your product, service, message or brand—good copy ‘converts’ written words into customer action.

Apart from websites, I write sales emails, leaflets, brochures, flyers, posters, and product descriptions.

SEO copywriting

Copywriting for SEO (Search Engine Optimisation) means copy laced with words and phrases easily trawled and logged by search engines. So maybe that’s how you got here? 

Making copy read well and still reach its SEO copywriting target is a skill. After all, it’s a human being who reads the web page and decides to click a button or make a purchase. However, stuff too many keywords in your copy, and it starts to sound like a robot wrote it. People might arrive at the page, but are they going to stick around and read it?

SEO needs thinking through right at the start of the process of writing web content. There is little point in anything being written if it doesn’t get read. So with any SEO copywriting service, keyword research, keyword finding and keyword planning should be right at the core of content creation.

SEO is changing all the time. SEO algorithms created by Google, Bing, Yahoo etc., all have one goal, to get the reader typing in the keyword search right there onto the page that gives them the answer to their question. If you arrive on a page that doesn’t answer your query or take you to the right place, that page will sink in the search engine rankings.

Blog articles

Think of blog posts as long-form marketing content. They make your website worth regular return visits. Consumed by a growing audience, a blog builds your brand, reputation and trust in you. As your tribe of followers grow, you become the ‘go to’ person in your sector.

If threaded with SEO text, blog posts draw readers to your site, then hold them there, raising and reinforcing your search engine ranking. Without question, blogs must serve the reader well, delivering something they want.

Blog posts form part of your complete digital marketing strategy, using social media channels to bring in your audience.

Newsletters

A list of fans for your business or service is a powerful thing to have. So building an email newsletter strategy targeting interested readers is a massive benefit to any organisation. But you must feed a newsletter with interesting content so you get to tell them about your offers and achievements.

Newsletters are a fantastic tool for retaining customers or members. They reinforce your relationship and remind them just why you are so great at what you do. In addition, keeping customers is far more cost-effective than trying to find new ones.

Don’t lose the potential to sell even more products or services to someone you have already impressed enough to buy from you once.

Landing pages

First impressions count, and a landing page strategy will increase conversions. Well-crafted landing pages provide a perfect vehicle to convert an enquiry into action.

By writing a landing page in the right way, a reader takes a journey towards your campaign goal. That goal could be to buy something, sign up for a newsletter, or click on a link to another page.

Your landing pages are part of a planned digital strategy, where social media or paid advertisements bring prospects to your site. Each step is written and tested to make the most of every opportunity and convert it into the action you want readers to take.

Press releases

In a world saturated with content, it’s easy to forget that newspapers, radio stations and other media outlets are looking for interesting, newsworthy content to distribute to their audiences. Unfortunately, the changing face of media also means journalists who spend their time hunting for a story are scarce nowadays.

So, there’s never been a better time to feed the hungry media beast with what it wants; stories. The press release is the perfect vehicle to let the world know about yours.

If you want to see your face on the pages in print or have Mum hear you on the radio, then you need to have a story worth telling. Finding that story and presenting it in the right way can make a massive difference to the chance for publication. Add some original professional quality images to save Mr Snappy having to trek out to your door, and your well on your way to success.

Words and picture packages are my speciality. I have had my work published across lots of pages. So, when it comes to finding the story and getting it published, I’m your man.

Website design

I specialise in WordPress website design, makeovers and updates. You can find out more about my website work here.